![]() ![]() In the third experiment, participants performed a global–local letter task after viewing images of baby animals, adult animals, and neutral objects. Viewing images of pleasant foods was ineffective in improving performance (1.2☒.1%). Performance improved more after viewing cute images (15.7☒.2% improvement) than after viewing less cute images (1.4☒.1% improvement). In the second experiment, this finding was replicated by using a non-motor visual search task. ![]() Performance indexed by the number of successful trials increased after viewing cute images (puppies and kittens M ± SE = 43.9☑0.3% improvement) more than after viewing images that were less cute (dogs and cats 11.9±5.5% improvement). ![]() In the first experiment, university students performed a fine motor dexterity task before and after viewing images of baby or adult animals. In this study, three experiments were conducted to examine the effects of viewing cute images on subsequent task performance. However, their effect on behavior remains unclear. Kawaii (a Japanese word meaning “cute”) things are popular because they produce positive feelings. ![]()
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